SignalLoop growth marketing case study
How I Approach Growth in a B2B SaaS Environment
This roadmap outlines how I typically approach the first 90 days when joining a post-GTM B2B SaaS team as a growth marketer.
It reflects the same principles and methods shown in the full SignalLoop case study, summarized into a practical execution plan.
Goal: Understand where growth breaks before adding new tactics.
Focus areas:
- Audit traffic sources, lead quality, and funnel performance
- Identify volume vs quality vs conversion issues
- Review ICP alignment, intent signals, and messaging gaps
- Define activation and demo readiness criteria
Key outcomes:
- Clear diagnosis of growth blockers
- Prioritized list of bottlenecks to fix first
- Shared understanding across marketing, product, and sales
Days 31–60: Fix Foundations & Improve Conversion
Goal: Remove friction before scaling demand.
Focus areas: