Goal:
Build a loyal early user base for Taskly by focusing on community-driven growth, frictionless onboarding, and organic word-of-mouth — creating sustainable momentum before scaling through paid channels.
| Phase | Timeline | Focus Areas |
|---|---|---|
| Community Beta Recruitment | Month 0–1 | Targeted waitlist building, limited invites |
| Beta Activation Sprint | Month 1–2 | Frictionless onboarding, activation milestones |
| Public Launch + Storytelling | End of Month 2 | Product Hunt, Indie Hackers launch, social buzz |
| Organic Referral Growth | Month 3–4 | Referral incentives, template sharing |
| Expand Community Playbooks | Month 4 onward | Launch user-generated templates, webinars |