Goal: Create tailored journeys for every user stage — from discovery to onboarding to expansion — ensuring every interaction moves users closer to success and loyalty.

Lifecycle funnel overview

Phase Goal Main Actions
Discovery Turn leads into signups Lead nurture emails, retargeting ads, blog CTAs
Onboarding Activate paid customers Welcome emails, milestone nudges, quick win prompts
Retention & Expansion Deepen engagement Webinars, product tips, premium feature highlights
Referral Create organic growth Referral program, review campaigns, community perks

🌟 1. Discovery Phase (New Leads → Signup)

🚀 2. Onboarding Phase (Paid Customers → Activation)

💎 3. Retention & Expansion Phase (Active Users → Power Users)

🎯 4. Referral and Loyalty Loops (Advocates → New Leads)