SignalLoop growth marketing case study

Google & LinkedIn (Qualified Demand Capture)

Paid acquisition is used at SignalLoop to capture existing demand, not to manufacture interest or compensate for unclear positioning.

The role of paid channels is to accelerate high-intent acquisition while maintaining lead quality and downstream conversion.

Paid acquisition objective

The primary objectives of paid acquisition are to:

• Capture high-intent demand already present in the market
• Improve lead quality before increasing spend
• Support trial activation and demo readiness
• Complement SEO and outbound efforts, not replace them

Paid performance is evaluated based on downstream behavior, not surface-level metrics.

Channel roles and sequencing

Each paid channel has a clearly defined role to avoid overlap and inefficiency.

Google Ads: intent capture

Google Ads is used to capture solution-aware and evaluation-stage demand.

Focus areas include:

• High-intent search queries related to funnel analytics, lead quality, and revenue performance
• Comparison and alternative intent
• Problem-aware searches with strong commercial signals

Campaigns are structured to: