Goal: Drive targeted awareness, trial signups, and brand trust through lightweight, cost-effective paid campaigns and early presence on trusted review platforms.
| Channel | Type | Goal | Primary KPI |
|---|---|---|---|
| LinkedIn Ads | Paid | Drive highly targeted trial signups | CTR, CPL, signup conversion rate |
| Google Search Ads | Paid | Capture high-intent keyword traffic | CTR, CPL, signup conversion rate |
| Google Retargeting Ads | Paid | Re-engage warm leads | Retargeting engagement, conversions |
| Product Hunt | Organic/Launch | Create early buzz and visibility | Launch day upvotes, traffic spike |
| G2 and Capterra | Organic/Review | Build credibility and social proof | Number of reviews, star rating |
| GetApp, Software Advice | Organic/Review | Expand SEO presence and trust | Listings views, review count |