SignalLoop growth marketing case study

After completing the initial growth audit, the next step is to understand why SignalLoop’s funnel is underperforming.

This phase focuses on identifying root causes, not symptoms, by combining quantitative signals with qualitative analysis across traffic, leads, and user behavior.

Research objective

The goal of this research phase is to explain:

• Why traffic volume is inconsistent
• Why lead quality varies significantly by channel
• Why users fail to activate or convert despite existing demand

Rather than jumping into new tactics, this step ensures that growth decisions are based on evidence, not assumptions.

ICP alignment review

The first research angle is evaluating how closely inbound demand aligns with SignalLoop’s ideal customer profile.

This includes reviewing:

• Company size and industry signals
• Job roles and seniority of inbound users
• Use cases implied by search queries and ad engagement

Early indicators suggest that a meaningful share of inbound traffic falls outside the core ICP, resulting in low engagement and weak progression through trial and demo flows.

This explains why some channels generate activity without producing meaningful revenue outcomes.

Keyword intent and search behavior

Next, search behavior is analyzed to understand user intent, not just keyword volume.