✅ Overview

Goal: Drive free trials or signups from high-intent users looking for lightweight, flexible task/project management software.

Target ICP:

• Remote or hybrid startups
• Small to mid-size tech teams
• Founders, PMs, team leads seeking simple but powerful tools

🔍 Keyword Research

🗝️ Campaign 1: High-Intent Keywords (Search)

🧪 Campaign 2: Competitor Terms (Search)

🧰 Campaign 3: Feature/Use-Case Keywords (Search)

📈 Account Structure

📝 Ad Copy Angle Suggestions

🧹 Negative Keywords (Examples)

📌 Optional: Display Retargeting Campaign