by Ipek Tez - www.peak-demand.com
👋 Hi there!
This workspace showcases a complete Growth Marketing, SEO/GEO, PPC, and Conversion Optimization strategy for SignalLoop, a fictional SaaS product created to demonstrate my approach to scaling post-GTM B2B SaaS growth.
SignalLoop is a B2B Revenue Operations and Funnel Analytics SaaS that helps companies understand where inbound demand breaks down, identify high-quality leads, and improve conversion across trial-led and sales-assisted funnels.
While SignalLoop is imaginary, the strategies and plans here are structured as a realistic showcase of how I approach growth marketing challenges in real SaaS environments.
Explore the sections below to see how I diagnose traffic and lead quality issues, optimize acquisition and activation, and improve conversion across the full B2B SaaS funnel. 🚀
"Ideas are easy. Execution is everything."
— Scott Belsky
Research & Problem Identification
Research & Problem Identification (1)
Demand Generation Strategy (Overview)